There are more than 6,000 journalists credentialed to cover this year's Super Bowl, and they're not just coming to town for the game. NY1's Jon Weinstein filed the following report.
It's called Radio Row, but it fills an entire ballroom at the Sheraton Hotel's Media Center in Midtown.
"It allows us to talk to football players, hall of fame football players, current coaches, celebrities, it just gives us great content for the week, and we love football anyway, so that's why we're here," said WNST.net Radio Host Nestor Aparicio.
It's come a long way from the first Radio Row gathering at Super Bowl 27 in Los Angeles. Now, more than 100 radio and TV stations and online media are there, ranging from large elaborate networks to the very smallest outlets. One duo is from ESPN Radio in Central Texas. Host David Smoak's been coming to these gatherings since the very first one.
"It has grown into what is basically a story in itself, because its a madhouse, it's a meat market, it's a meat market for sports talk radio stations, personalities, analysts, interviews," Smoak said.
With all these talk shows in one place, celebrities flock to pitch products and talk sports. From Dan Marino to Darryl Strawberry, NY1 saw its fair share of sought after guests.
"You have all of these legends and hall of famers in one concentrated area that they end up being available. Yea, normally they may not come into the studio or you may not be able to get em on the phone, this is like Christmas Day," said Lou Pellegrino of NBC Sports Radio Network.
"You can hit a lot of spots, and you're advertising what you're doing and I think it's real real important to talk about the things that I have going on right now," said Former New York Mets and Yankees Player Darryl Strawberry.
Sure, it's exciting and fun but there are some small frustrations.
"This particular setup, is uh, typical of New York City, it's tight. It's smaller than it usually is," said Team Radio Vancouver Radio Host Chris Burns.
Still, it seems there's no place better to be during Super Bowl week.
"All of a sudden you see a personality, Hollywood actor come in, it's like a gumbo of possible interview segments," Smoak said.
And while there are definitely a lot of people already on Radio Row, the pros who are there year after year say just wait. The closer we get to the game, the more crowded it gets.