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Times Square Businesses Hoping Super Bowl Boosts Sales

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TWC News: Times Square Businesses Hoping Super Bowl Boosts Sales
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The center of the Super Bowl excitement in the city will be at the crossroads of the world, but while an influx of visitors are expected for a football-themed amusement park, many of the businesses that call Times Square home year-round want everyone to know they are open for business, too. Jon Weinstein filed the following report.

Times Square is certainly no stranger to large crowds, just take New Year's Eve. But like the rest of us around the city, the Super Bowl festivities heading to the city are something we’ve never seen before. And that's got people like the restaurant manager at Times Square Brasserie quite hopeful.

“The New Year's Eve this year was like an appetizer, and the Super Bowl is going to be the main course,” said Mohi Uddin, manager of Times Square Brasserie.

Along with the big game will come “Super Bowl Boulevard,” a series of football-themed attractions from the 34th to 47th streets along Broadway. Those attractions are expected to draw visitors from across the world at a time when tourism is generally way down.

“If there is one time of the year that you might say it's light, it's now. So whether there's a half million people or a million people that are going to come throughout the week, it's great,” said Gary Winkler, VP of Events and Programming for the Times Square Alliance.

The Great White Way is also ready for any influx of people. Security will be stepped up and restaurants are being asked to alter their delivery schedules to off-peak hours. But most cross streets and avenues there will remain open. The Broadway League is making a big push to make sure everyone knows that.

“We want to welcome the Super Bowl attendees, we want them to feel great, but at the same time we want them to also know that everyone can get to all of the theaters and restaurants because the cross streets are open,” said Charlotte St. Martin, executive director of The Broadway League.

Still, not everyone will benefit. Some street vendors say they won’t be allowed in their usual spots, meaning they’ll miss out on any business boom.

“The powers that be tell us we can't be here,” said street vendor Wendell Webster.

But from Broadway shows to the brick and mortar restaurants, hopes are mostly high that it could be a big week.

“I'm really really hoping, the Super Bowl, this boulevard is gonna bring us some business. I’m hoping there’s going to be a boost,” said Uddin.

Get ready, most of the main attractions for “Super Bowl Boulevard” open on Wednesday.

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