Monday, October 20, 2014

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NY1 Tech Reporter Adam Balkin and blogger Develon Douglas of NY1 sister station YNN Austin cover the 2013 E3 video game convention in Los Angeles.

Nintendo's new E3 approach

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Just before Monday morning's E3 show floor opening, Nintendo invited members of the media to a private section of the Los Angeles Convention Center for a display of their upcoming games lineup.

Far removed from the company's traditional press conference, which is usually on par with the Microsoft and Sony showcases, the event gave attendees hands-on time with new versions of Nintendo's popular franchises.

The unusual press format was meant to generate new interest in the Wii U console, which has experienced poor sales since it's release last November.

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