City officials and a hundred volunteers fanned out across the boroughs, encouraging parents to sign their kids up for pre-K.
The outreach focused on beauty salons and barber shops.
Those involved including Mayor de Blasio talked about the benefits of education programs available in the neighborhoods they were visiting.
Parents and volunteers all said universal pre-K will give the city's students a much needed boost.
"I'm excited about the pre-K. My granddaughter is a pre-K student starting in September for the first time, so I'm very happy about that," said grandparent Rose Graham.
"I work with young kids and I think it's a brilliant idea because I'm from the islands, and most kids from the Islands start school at two and a half. And when I came to this country, I was wondering why they didn't have school age at an early age," said volunteer Adlyn Downes.
Parents can go to schools.nyc.gov to apply for free, full-day pre-K for their children, as well as summer enrichment programs for middle school students.