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NYPD Twitter Hashtag Goodwill Campaign Backfires

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TWC News: NYPD Twitter Hashtag Goodwill Campaign Backfires
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A hashtag campaign by the New York City Police Department to build goodwill among the public backfired Tuesday.

The NYPD asked Twitter users to post pictures of positive interactions with police officers using the hashtag #myNYPD.

Many users did, showing them posing with officers, but it quickly went south, as many users tweeted pictures that they claimed showed police brutality, including some shots from Occupy Wall Street members.

The hashtag was trending for much of the afternoon, generating a lot of buzz, but not for the reasons the department intended.

In a statement, the NYPD said Twitter provides a forum for open dialogue that is good for the city.

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