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Toy Fair Kicks Off At Javits Center

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It was playtime on the West Side as the American International Toy Fair kicked off Sunday at the Javits Center. NY1's Adam Balkin filed the following report.

From bugs smaller than your finger to balls bigger than a person, the 2009 American International Toy Fair features around 100,000 products, 7,000 of which are being shown for the very first time.

"One of the biggest trends we're seeing is toys for every wallet, you'll see toys for under $10, $20, $30 a great array kids are going to want the products and parents are going to want the price tag," said Adrienne Citrin, Toy Industry Association.

Another trend -- green toys. Toys that not only help teach about topics like energy efficiency, but also help save the earth themselves, like Fuzz That Wuzz dolls which are soft stuffed animals made entirely out of recycled plastic water bottles.

"The process is they take the water bottles and crush them, chop them up sort of, then spin them into yarn, then weave them into the fabric. Retailers tell us it has kind of a nostalgic look like something your grandmother would've had in her attic so it has sort of a texture of wool and maybe felt," said Linda Colson, Mary Meyer.

Each year, more and more toys continue to weave technology into play. In fact, the Rubiks Cube, once the ultimate low-tech toy, now couldn't be further from the blocks and stickers we remember from its birth.

"This is a Rubiks touch cube that's the first fully electronic Rubiks cube that plays just like a Rubiks cube. The difference here though is it has a touch sensor on every side, a motion sensor, and an accelerometer so you just swipe almost like you would an iPhone when you want to make a move," said Eric Levin, Techno Source.

You can even undo bad moves, get a hint on the next best move or just hit a button and the cube will solve itself.

Another innovation that's been a long time in the making -- edible clay. Not only can you eat it, but you're actually supposed to.

"Yummy dough is a brand new product that was invented in Germany. Other dough doesn't have that moldable, sculptable property that Yummy Dough has. Anything that a kid can image or an adult can imagine you can mold that just like the same way you can mold clay and then you can bake it and then eat it," said Timothy Kimber, PlaSmart.

If you can't find a friend to share it with, well, there's stuff at the Toy Fair to help with that too.

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