Wednesday, October 22, 2014

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NY1.com Re-Launches With A New Emphasis On Video

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TWC News: NY1.com Re-Launches With A New Emphasis On Video
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NY1.com has re-launched with new a new look and new features, making it easier than ever to find and watch NY1 video. But that's just the tip of the iceberg for the new website. Tech reporter Adam Balkin filed the following report.

NY1.com is 11 years old, and today it has more features than ever.

“Over the last few years, video has exploded on the web,” says NY1.com Webmaster Marc Nathanson. “You can get it on YouTube and on social networking and media sites. And we have all this terrific video that's a showcase of New York, minute by minute, so this site has been redone to put that front and center, to take advantage of the web technologies that get you video quickly and easily and as updated as possible.”

The first thing you’ll see see when you go to the site is that we've put the NY1 Minute right on the page. It's our signature video summary, and you can watch it anytime.

The site uses Flash video, which enables users to watch video right on the page. There's no additional player that has to load or window that has to pop up.

But it isn't only new video clips that have gotten the hi-tech treatment.

“We've converted all the video in our archives going back to 1999 – that's about 70,000 clips – over to the current Flash video format,” says Nathanson. “With our search function, you can just as easily see a video from 20 minutes ago as you can from eight years ago.”

The weather section has also gotten an upgrade with more advanced maps and data. And like the station, the site focuses ever more on hyper-local news, allowing you to dig down even deeper with expanded news for each borough.

By default, you see news from the whole city. If you're from Queens, you go to the Queens tab at the top and all of a sudden you see news presented to you with a Queens perspective.

NY1.com is also getting easier to navigate on your cell phone – and not just on high-end cell phones like iPhones or Blackberries.

"For phones that are more text-based, we have a new re-formatted text-only offering that allows you to drill down much more deeply to get content even though you may not have a sophisticated device," Nathanson says.

Coming soon, you'll also be able to get e-mail alerts and post your user comments online – and our Spanish sister station, NY1 Noticias, will be getting an entire website all its own.

All this and more as NY1.com follows NY1 into the digital future.

Like what you see on the new NY1.com? Have a question or comment? Let us know by dropping us a line on our Contact Us page.

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