Watchdog Group Wants Alcohol-Related Ads Banned From Mass Transit
By: NY1 News
NY1: Watchdog Group Wants Alcohol-Related Ads Banned From Mass Transit
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A national watchdog group gathered on the steps of City Hall Thursday to try to get the city to ban all alcohol-related advertising from the mass transit system.
Members of the Marin Institute are also calling for fines for those who violate the policy.
Supporters accuse the MTA of contributing to the epidemic of underage drinking by exposing young people to the ads.
"We know that there is a connection between alcohol advertising and underage drinking,” said Michele Simon, research director at the Marin Institute. “The case had been made time and time again that the more ads for alcohol kids see, the more likely they are to drink."
"In 35 trains that we selected, we found over 200 ads for alcohol on those trains,” said Dr. Nicholas Freudenberg, a professor of urban public health at Hunter College.
The MTA says roughly three to five percent of its advertising is alcohol-related. A spokesman says the agency does not have a position regarding the legislation.