Thursday, December 18, 2014

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Movie Theater In Brooklyn Gets State-Of-The-Art Digital Makeover

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TWC News: Movie Theater In Brooklyn Gets State-Of-The-Art Digital Makeover
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Brooklyn isn't usually known for the latest in movie technology, but NY1 Tech Beat Reporter Adam Balkin explains why, starting next week, it just might be.

It’s not Los Angeles, not Hollywood, not even Midtown Manhattan - but would you believe the Pavilion movie theater in Park Slope, Brooklyn, is about to become one of the most cutting-edge cinemas in the country?

Just in time for next week's Star Wars premiere, a company called Access Integrated Technologies is wrapping up work turning five of the facility's eight auditoriums into all-digital theaters. There is no film; instead, the movies are downloaded via satellite.

“We were looking for a theater in the New York marketplace to create this environment both for corporate demonstration purposes, as well as to prove to the general public, studios, and other theater groups around the world that the technology is here and it works,” says Gerd Jakuszeit of Access Integrated Technologies.

Once the movies are downloaded, similar to the way you might download to a file off the Internet, they're stored on hard drives and then distributed to the different digital projectors via computer servers.

The Christie's CP2000 2K projectors display the picture through 2,000 horizontal lines. That's about double the resolution you'll get from High-Definition TVs.

Another reason you might really like the idea of theaters showing digital copies of movies is that with film, often times the best copies of movies are sent only to marquee theaters in Manhattan or L.A. The lower quality copies, with more dust and more scratching, usually end up in the suburbs or maybe in some small theater somewhere like Brooklyn.

With digital, every single copy is exactly the same.

“What that means to the moviegoer is that they will have a fault-free performance,” says Jakuszeit. “They will never see a scratch on the screen again, and they'll never hear sound pops through the speakers that the director didn't intend for you to hear. On top of that, the screen image itself is just going to be brighter throughout, from corner to corner.”

And possibly the biggest promise of all from digital is that once theaters and studios decide who should foot the bill to outfit more cinemas, it could ease some of the stress movie-going has on your wallet.

“It's going to be a lot of cost savings for these theaters and studios to not have to ship all these chemical prints back and forth and creating all these new prints, and the multiplexes can instantly change movies from auditorium to auditorium,” says Gitesh Pandya of “So there's a lot of cost savings in the long run, and hopefully that can slow down the ever rising prices of movie tickets.”

Now that would be real movie magic.

- Adam Balkin ClientIP:, UserAgent: CCBot/2.0 ( Profile: TWCSAMLSP