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Unique Queens Italian Ice Shop Cashes In on Warm Weather

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TWC News: Unique Queens Italian Ice Shop Cashes In on Warm Weather
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A summer treat has turned into a year-round business for a Queens store owner who's cashing in on this week's warm weather. NY1's Ruschell Boone filed the following report.

Lots of places sell homemade ice cream, gelato and Italian ices, but some say Gidon Pesso is the master when it comes to creating unique flavors like strawberry cheesecake, red velvet, Swedish fish candy ices and maple bacon ice cream.

Pesso's is one of the hottest places to hang out during the summer. His tables are usually filled with Bayside residents, but ice and ice cream lovers come from all over the city to chill here. On most days, the line is out the door.

"They always have something new," said one customer. "They always have a lot of flavors, interesting stuff, so it's great."

One customer called Pesso the mad scientist of Italian ices. There are 110 flavors on the menu, and Pesso says there are never-ending possibilities.

"Some flavors, I literally wake up in the middle of the night with an idea," Pesso said.

Pesso is Jewish and grew up in Israel, but he often jokes about where he picked up his skill.

Pesso: My wife is half Sicilian.S o I don't know. Maybe that's something.
Boone: Maybe that's where you picked it up?
Pesso: That's where I picked it up.

He opened the business 10 years ago after quitting his job as a house painter.

"I kind of searched back to my childhood and tried to find what was something that was really big for me, and ice cream was big," he said.

It's also big for the children who often hang out here during the summer and after school. The business is open every day all year round.

"Sometimes, when we are really unhappy, we come here because it really cheers us up," said one young customer.

They will have a lot to look forward to this fall. That's when they can order the popular apple pie, pumpkin pie and carrot cake flavors.

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