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Bronx Family, Business Get Into the Reality Show Mix

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A Hunts Point businessman and his family will soon be in the national spotlight for doing what they know best - pouring concrete and having fun. NY1's Erin Clarke filed the following report.

It isn't easy running WJL Equities in the Bronx and the job gets even more difficult when you're working with the people closest to you.

"Working with family is terrible. But I'll be the first one to tell you, but what can you do? You can't get rid of them. You can't fire them, so they have to get into the mix," said Billy Lougheed, owner of WJL Equities.

Just about everybody in the Lougheed family is in the mix at the large general contracting company as Billy and his wife try to successfully run the business. It's a story played out on A&E's newest reality show, "Cement Heads."

Joan Lougheed, a spunky Italian mom who dubs herself the maid, lends a helping hand with the kids and adds a bit of an edge to the show as she never misses out on a chance to talk about...

"Sex. Constantly. It seems when I turned 80, and now I'm gonna be 83, it seems like there's nothing else to talk about but that. And I get a charge out of it," she said.

Dad pops up whenever.

"He'll come in and start yelling about something that makes no sense," Lougheed said.

And then there's Lougheed's best friend, Joe "Chubby" Luciano.

"We do do a little bit of arguing, well more him yelling at me," Luciano said.

The idea was for "Cement Heads" to build on the A&E network's success of shows about family run businesses, like "Duck Dynasty." But producers say the Lougheeds, who definitely aren't your made for TV family, stole the show.

"At first it was like an ordeal. I can't do this. I was getting nervous. Jerry yells at me. Don't look at the cameras," Joan Lougheed said.

And one might say it's still like that.

"Ten weeks in I'm like, 'What are you doing? Why are you still asking, hello and excuse me?' and I'm like, 'What?! Don't do that,'" Luciano recalled.

So producers worked with it and are hoping the audience appreciates this spin on reality TV.

"You never hear the questions, you never see the behind the scenes what's going on. And in this situation I think that because you see it. It all feels more real," said one of the show's producers.

The show premieres Tuesday at 10:30 p.m. on A&E.

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