An independent internet radio station in the East Village played its final tune Friday night.
Eastvillageradio.com shut down at midnight.
Launched in 2003 by the owner of a pizza shop, it played 11 to 12 hours of programming daily, based on the preferences of its DJs.
Listeners and DJs alike said they're sad to see it go and pointed out that FCC policies make it hard for indie stations to operate.
"It feels like a piece of me is leaving, really," said Julianne Escobedo Shepherd, an East Village Radio DJ. "It feels like a piece of the East Village is gone a little bit."
"I honestly think it sets a precedent that no matter how successful you are at what you do, if you are not backed by big bucks, then it's eventually just going to come down on you," said Brad Stabler, an East Village Radio listener.
The owners said it became too expensive to continue operating because small stations have higher overhead costs.
Although they had a boost in online ad revenue recently, it was not enough to cover their expenses.