The New York City Police Department is cracking down on speed demons around the city.
The anti-speeding initiative began at midnight and runs through tomorrow night.
Fines for speeding begin at $90 and can go as high as $600.
Drivers also face a penalty of anywhere from three to 11 points on their licenses.
New Yorkers who spoke with NY1 had mixed feelings about the crackdown.
"Traffic is already screwed up enough and it won't help much, and it's a waste of money," said one New Yorker.
"Just yesterday morning I almost got hit at flat lands in East 98th Street they don't respect the pedestrian cross light and I think it's very very dangerous," said another New Yorker.
The initiative comes just hours after a deadly crash in Brooklyn.
Investigators say a Nissan Maxima was traveling south on Flatbush Avenue shortly before 7 p.m. Monday when it collided with a BMW, which was turning onto Avenue U.
The Maxima's driver, 20-year-old Philbert Williams, and his passenger, 18-year-old Christina Witter, were killed.
The driver and passenger of the BMW were taken to the hospital with minor injuries.
Williams' parents say their son was a junior at John Jay College and a youth leader at the Church of St Marks.
He was the oldest of their three sons.
They say they don't want their son to be a poster boy for reckless driving.
"He was a great kid, lot of ambition, very constructive. In the third year of college, had ambitions to work at CIA, big plans to help students at our church school of st marks. Ambition to help his younger brothers," said Philbert Williams Sr.
At the building where Witter lived, the longtime custodian had just spoken with her father who was devastated.
"Hate to see her go like this. It's terrible," said Witter's father.
The speed limit for most city streets is 30 miles an hour.
That drops to 25 miles an hour in newly-created "slow zones" and 20 miles an hour in School Zones.