The name that struck fear into the hearts of Major League batters for 18 years will soon hang on a street sign outside Yankee Stadium.
On Monday, River Avenue at 161st Street in the Bronx will be renamed Mariano Rivera Avenue in honor of the retired closing pitcher.
Organizers said it's the start of a campaign to improve the neighborhood around the stadium.
They said Rivera's name carries weight as both a baseball hero and a philanthropist.
"Mariano Rivera has been sort of a beacon for the Hispanic community," said Dr. Cary Goodman of the 161st Street Business Improvement District. "This is a Latino neighborhood predominantly, and so it represents a changing of the guard in the neighborhood, and it also represents a recognition of the fact that the neighborhood and the Yankees are inextricably, you know, knitted together."
Goodman said it's only the second time a New York street has been named for a living baseball player.
The other was Willie Mays Drive in Harlem.