Mayor Bill de Blasio has tapped attorney and former restaurant owner Julie Menin to run the Department of Consumer Affairs.
As commissioner, Menin will oversee the city's business regulations meant to protect customers.
The mayor pointed to her experience as both a small business owner and a regulatory attorney specializing in consumer protection laws.
She also founded a nonprofit to help revitalize Lower Manhattan after the September 11th attacks.
"Very, very proud tradition at this agency, and now, the person who will continue that tradition, and I know she will do it with that same energy, that same sense of activism and engagement with the community, will be Julie Menin," de Blasio said.
"We want to make sure that enforcement is conducted in a fair and truly equitable manner," Menin said. "In particular, we have a duty to reach out to immigrant communities throughout the city."
The mayor said his goal is to give consumers and businesses the information they need to build a strong and fair economy.