Former Mayor Michael Bloomberg is putting his money where his mouth is in the battle over gun control.
In his first major political investment since leaving City Hall, Bloomberg says he will spend $50 million of his own money to create a gun control group to rival the NRA.
Appearing on "The Today Show" Wednesday, Bloomberg talked about his plans to merge the two gun control groups he currently funds into one entity, known as "Everytown for Gun Safety."
The group will take a page from the NRA playbook and political pressure to push its agenda.
He appeared with the founder of Mom's Demand Action, both spoke about how the new group will focus on mothers to get its message across.
"We are going to go out and educate moms and women and Americans over the next several months before the mid term were committing to get at least one million Americans to vote on this issue," said Shannon Watts of Moms Demand Action.
"We're going to have to do everything we can Shannon, and I and all the people that we represent to make sure that we reward those who are protecting lives and make sure those who are trying to keep people from being protected loose elections," Bloomberg said.
The group will zero in on 15 target states.
Its goal is to sign up one million new supporters this year.