Ben and Jerry's gave out free ice cream cones Tuesday.
The lines were long at the Upper West Side location for Free Cone Day.
The annual event has been going on since 1979.
NY1 caught up with some people waiting to indulge.
"My favorite ice cream is strawberry," said one person in line.
"We're not sure so far, but I think cookie dough," said another.
"Yeah, cookie dough is the best," said a third.
"It's his birthday, too," said a fourth. "He gets free ice cream on his birthday."
"I think it's definitely something that turns your day around," said a fifth. "I was actually having a little upsetting morning, so it's definitely something that put a smile to my day."
Ben and Jerry's holds the event as a way to say thank you to loyal customers.