For the 10th year in a row, the Super Bowl will be going to the dogs, literally.
Animal Planet teamed up with the ASPCA to bring the Puppy Bowl Experience to New York before the fur starts to fly on Super Bowl Sunday.
In honor of the Puppy Bowl's 10th annual broadcast, fans of the canine cuteness will be treated to the Puppy Bowl Experience this week at Discovery Times Square.
Visitors will get to see a game with rescue dogs from the ASPCA, learn how to adopt a dog, as well as stop by a kissing booth for a smooch from a pooch.
The Puppy Bowl Experience will run all week long, leading up to the big game.
For more information, go to www.discoverytsx.com.