For some fans, the Super Bowl itself is enough, but others like the partying that accompanies the Big Game, and a 13-block-long party is about to start in Manhattan with the opening of Super Bowl Boulevard on Wednesday. NY1's Stephanie Simon filed the following report.
We don't have to wait until Sunday for a touchdown celebration.
Super Bowl Boulevard is intended to be the ultimate 13-block-long football extravaganza. It will run along Broadway from 34th Street to 47th Street, complete with a toboggan run, live performances, broadcast studios, autograph signings and more.
Crews have been working here for almost two weeks, but the production started a year ago for Jim Lehner and the rest of the large scale events specialists at PRG.
The entire studio was built at PRG's facility in New Windsor, N.Y., then taken apart to be rebuilt in the heart of Times Square.
Crew member Stefan Carillo said that everything was planned out, from working in the freezing temperatures to the uneven ground.
"They had engineers come in, and they did a 3-D scope of the whole area, so they were able to figure out the contours to be able to help us pick up on time to get on schedule and even a little ahead," Carillo said.
Another challenge is that crews have to try to keep some of the work under wraps, including 20-foot-high Roman Numerals for fan photo ops.
"They're hidden from view, and it's for the opening ceremony that is this week," Lehner said.
Behind the scenes, it's a little less glamorous, but still very exciting.
"The buzz around town is just insane. People are trying to jump over the barricades. People are trying to get a picture with Cleatus," Lehner said. "It's just crazy. It's insane."
Of course, once the boulevard opens, everyone can get in on the celebration. Score!