The city is providing small business owners with a new tool to help them maximize their business potential.
The new NYC Business Atlas compiles market research data from all five boroughs into an easy to understand map.
Users can freely access neighborhood level information on population, income, pedestrian traffic, and more.
The city's office of data analytics created the tool to put quality research in the hands of local business owners to help level the playing field with major corporations.
They say this will provide entrepreneurs with important business details before making a costly investment.
To check it out, visit maps.nyc.gov/businessatlas.