The Salvation Army debuted Monday its "Red Box Campaign".
The charitable organization says that for every $65 raised, it will be able to provide a needy family with a holiday dinner and some gifts, delivered in a red box.
"This year, with the red box, we're trying to make sure that what we do for a family and what what we're able to provide for a family, is done in a way that really restores dignity and really brings a smile to their face as well," said Major James Betts, general secretary of the Greater New York division of the Salvation Army.
"It is full of everything a family would need for a Christmas meal," said Major Stephen Stoops, associate secretary of ministries of the Greater New York division of the Salvation Army. "And it's not just your everyday run-of-the-mill Christmas meal. This is going to be the best Christmas meal."
A typical box will contain non-perishable foods such as canned hams and vegetables, potatoes, dinner rolls and chocolates.
They are also filled with seasonal gifts for the family, including socks, hats, DVDs and CDs.
For more information, go to salvationarmyny.org.
The boxes will be delivered in the days leading up to Christmas.