Yankees captain Derek Jeter is about to try his hand at a whole new ballgame in the world of publishing.
The Yankees captain is partnering with Simon and Schuster to form Jeter Publishing.
The imprint will offer a wide range of sports and pop culture-themed books.
Simon and Schuster says Jeter will use his friendships in the sports world as well as the "trust factor" to attract authors.
In a statement, Jeter says he looks forward to working on books that share "insights'' from himself and others.