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El Diario Celebrates 100th Anniversary

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The nation's oldest Spanish language newspaper is El Diario, a New York institution, and now, it's turning 100. NY1's Jeanine Ramirez filed the following report.

Publisher Rossana Rosado flipped through the archives and reminisced as El Diario La Prensa marks a milestone: its 100th anniversary.

Rosado was a reporter for the Spanish language daily back in 1984. Now at its helm for the past 18 years, she says the paper's mission has always remained the same.

"We lead the charge of behalf of people who may not have a voice, and so that's really, I think distinguishes El Diario among newspapers, among media," she says.

The award-winning paper serves the city's 2.4 million Hispanics. In 1913, it started as "La Prensa." Then, in the 1960s, it merged with "El Diario," a competitor that began publishing in 1947.

Its office is located in Brooklyn. Its printing press is in Queens. There is no home delivery, so readers go to the newsstand to pick up the paper, which has a daily circulation of 42,000. Now, El Diario also offers a multimedia platform.

"For several years now, we've been functioning on web," says executive editor Erica Gonzalez. "We have a real-time digital team that updates and reports online. We have a social media strategy."

El Diario has a staff of 120 people who represent every Spanish-speaking country. Rosado says news that happens here affecting the Latino community resonates worldwide.

"The only place in the world where this contingent exists of Latinos from all over is New York City," she says. "Other cities may claim it, but we actually live it. We've always lived the diversity."

To celebrate 100, there will a bash at Grand Central Terminal later this month, as well as other festivities.

"We have photo exhibitions all over the city, including at Hostos College and the King Juan Carlos Center at NYU, and we're about to introduce a guide for teachers on Latino history in New York City based on El Diario's reporting," Gonzalez says.

To mark the centennial, the Empire State Building will be lit up on Saturday in the paper's signature colors of red and blue.

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