Some Manhattan residents say there is nothing convenient about a 7-Eleven in their neighborhood.
A handful of protesters took over the corner of 11th Street and Avenue A Sunday, where a store is being constructed.
They say an influx of national chains is ruining the character of the neighborhood and forcing locally owned businesses to close up shop.
Protesters say 7-Eleven doesn't belong in the East Village.
"We have so much richness in New York. What do we need with a 7-Eleven?" said protester Rob Hollander. "It's basically gas station fare without the gas."
"This is a place where that kind of corporate blandness does not fit the spice of this town," said protester Bob Holman.
"This, to me, is an abomination," said resident Katie Cubisino. "No way should 7-Eleven should go here."
In a statement, 7-Eleven said it would be an asset and good neighbor in the community.