The city is aiming at younger travelers as it looks to set a new tourism record.
NYC and Company - the city's tourism agency - unveiled a new marketing campaign this week called NYC Under 30.
The goal is to attract 55 million visitors to the city annually by 2015, and the targets are travelers between the ages of 18 and 30.
Officials plan to market the five boroughs as a hub for young travelers and promote discount offers to lure them in.
The city says an estimated one out of every three visitors is under the age of 30.