Some New Yorkers are crying foul after a photo of a supposed amputee in the Department of Health's latest anti-obesity campaign turned out to be doctored.
In the wake of graphic anti-smoking campaigns, the Health Department began running an advertisement in subways, seen above left, that shows an overweight man with an amputated leg, to urge the use better portion control and healthier eating.
It turns out the model, seen above right, actually has both his legs.
City officials say an advertising agency removed the man's legs from the picture to prove a point.
New Yorkers are divided over whether the department did the right thing.
"I actually do think that the end justify the means, because it is actually showing what can happen as an effect of too much sugar."
"It's kind of like Hollywood, sometimes use special effects to drive a point, even though it's not real. And so in this case it's unfortunate that the debate is about the veracity of the picture, as opposed to the veracity of the message," said a New Yorker.
"I think it's misleading that they're using a picture that's not true."
The Health Department released a statement that says, "Sometimes we use individuals who are suffering from the particular disease, other times we have to use actors. We might stop using actors in our ads if the food industry stops using actors in theirs."