It's a celebration of body art in Midtown this weekend.
The 14th Annual New York City Tattoo Convention is being held at the Roseland Ballroom.
Visitors can get tattoos or show off their ink, and possibly even win a prize.
"It's good to see all the artists coming in to one place, and get to see a variety of really great work. It's just overwhelming actually the amount of cool tattoos you see," said one tattoo enthusiast.
"A lot of people who come here have never been even to a tattoo shop before so this is actually breaking them in so they're not as surprised, they're not as scared or intimidated walking into a tattoo shop, because there still is a stigma," said another.
The convention ends Sunday at 8 p.m.