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JetBlue Introduces Premium Service in New 'Mint' Class

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TWC News: JetBlue Introduces Premium Service in New 'Mint' Class
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JetBlue Airlines is souping up its business class with some fresh new perks. NY1's Valarie D'Elia filed the following report.

JetBlue is now a flat-out contender on the competitive U.S. transcontinental route with the introduction of an industry-standard business class cabin.

The gussied up premium service is available on its eleven new A321 jets, offering what JetBlue says is the option of booking the very first single suites on any airline flying in the Americas.

"We have a six-foot, eight-inch flat bed in 16 seats, we have a 15.6 inch flat screen TV with 100 channels of Direct TV, 100 channels of Sirius XM radio. We have our Wi-Fi, fastest Wi-Fi in the sky product, we have fantastic food, Birchbox amenity kits," says Jamie Perry, Director of Product Development for JetBlue.

With the introductory price set at $599 one-way, the seats won't cost a mint.

"Until jetBlue came around the typical round trip price was in the $2,500 to $3,000 price range, we are talking about a lot less than that," says frequent flyer Seth Miller.

JetBlue has built its reputation on its people-pleasing coach class seating, something one reviewer hopes isn't compromised by the new emphasis up front.

"JetBlue doesn't call it coach class they call it their 'Core' seats they want to get the message out that the people at the back of the plane are still central to their business even though they have the fancy premium service," says Skift Editor Dennis Schaal.

By making modifications in "Core" class to accommodate the "Mint" space, jetBlue has actually jettisoned 700 pounds, hoping that budget passengers won't even notice the tighter squeeze.

"We've taken one inch out of the pitch and one inch out of the seat thickness so the overall customer living space is what is was before," says Perry.

JetBlue's new "mint" class of service is now available for passengers flying from JFK to LAX followed by San Francisco this fall.

As is common practice in the travel industry, Travel With Val often receives complimentary travel or reduced "media" rates at hotels, resorts and attractions, including those that may be featured in these reports. Such consideration is not taken in exchange for any express or implied promise or understanding of any nature, particularly regarding the content of these reports. These reports only feature travel providers personally recommended by Valarie D’Elia in the exercise of her independent editorial judgment, and do not represent the endorsement of Time Warner Cable or any third party.
 
 
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