In Atlantic City, New Jersey things are rolling along pretty smoothly for the summer season. NY1's Valarie D'Elia filed the following report.
Seagulls have some company along the Atlantic City boardwalk this summer. Parrotheads are fans of the laid-back rocker Jimmy Buffet, who just opened not one, but two restaurants at Resorts Casino Hotel.
"There's not too many brands you can partner with that can really transform a whole property," says Resorts CEO Mark Giannantonio.
Atlantic City is still brushing off the misperception that Superstorm Sandy left behind.
"None of the main boardwalk had any damage. Atlantic City was untouched," says Steel Pier Operator William Catanoso.
The historic Steel Pier is introducing a slew of family friendly attractions this summer. But some of the existing rides prove the thrill isn't gone.
"Felt like I was going to fly into the water especially going backward the craziest part was the anticipation of getting to the top it was crazy," recalls one thrill seeker.
Revel, the newest resort along the boardwalk is trying to regain its footing after quickly falling into bankruptcy.
"We really didn't pay enough attention to the casino gambler so, that's our slogan 'Gamblers Wanted,'" says Revel Interim CEO Jeff Hartmann.
Besides lifting its no smoking policy, Revel will refund all slot losses in July, and match offers from competing casinos.
Over in the marina district, Borgata is marking its 10th anniversary.
Coming off of a $50 million dollar renovation, the next roll of the dice comes with New Jersey’s legalization of online gambling in November.
"We’re really excited about it. Think it's going to generate a lot of revenue for the state as well as our product and realy help us reinvest in our bricks and mortar business," says Joe Lupo of Borgata.
It's a business with a winning strategy that has integrated celebrity restaurants, upscale shopping, impressive nightlife and gaming all under one roof.