Tuesday, September 16, 2014

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The Sleeping Prince Hypes Launch With 3-D Light Show at Lyndhurst Castle

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TWC News: The Sleeping Prince Hypes Launch With 3-D Light Show at Lyndhurst Castle
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Unlike most game creators that hype the launch of a new game with a simple trailer, creators of a new iPad game called “The Sleeping Prince” took over Lyndhurst Castle in Tarrytown, N.Y. for a 3-D light projection show. NY1's Adam Balkin filed the following report.

It’s the kind of thing no matter how many times you see it, it never gets old: a 3-D light projection show that seems to transform a building right before your eyes. We got a chance to see one in action last winter promoting a new iPad game called “The Sleeping Prince,” but are only showing it to you now because now’s when the game is launching. What you are seeing is the facade of Lyndhurst Castle in Tarrytown, N.Y. being taken over by knights, queens and monsters.

“Instead of doing just your typical gameplay trailer for the video game we’re actually showing the gameplay live on the side of the castle, interacting with the different castle parts and creating flags and banners and torches,” said video game marketer Tom Bass of Tilting Point.

The technology that’s making this happen is essentially turning the castle, in a very precise way, into a screening surface eight-times the resolution of your HDTV.

“Yeah it’s eight projectors. Each projector is 21,000 lumens each so that’s a lot of resolution. In total we’ve got eight-thousand lines or eight thousand pixels across the building, so it’s 8K resolution,” said Adrian Scott of Go 2 Productions. “We start by mapping the building. We model the building in 3-D and then add animation on to it and project it back on to the building there’s a lot to do in there."

And while 3-D projections are great marketing tools that actually was not their original purpose.

“3-D light projection actually started out more as an art form and we saw it earlier about 10 years ago it was more of a guerrilla thing with guys in the backs of pickup trucks. Recently though it’s been part of brands have been using it to launch new brands, we’re doing it for a video game which it seems like a perfect match because you’re seeing the animation, you’re seeing things get transformed."

To see this entire 3-D projection show you can head over to www.thesleepingprince.com.

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