Thursday, November 27, 2014

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High-Tech Fabrics in Ralph Lauren Shirt Help Understand Biometrics

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TWC News: High-Tech Fabrics in Ralph Lauren Shirt Help Understand Biometrics
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A new shirt from Ralph Lauren uses high-tech fabrics to help the person wearing them understand their biometrics. NY1's Adam Balkin filed the following report.

When you hear the name Ralph Lauren, does the word technology come to mind, even slightly? Probably not. Or not yet, at least. It may, once you see the new shirt it's unveiling at this year's U.S. Open tennis tournament.

"This is the Ralph Lauren Polo Tech shirt. It's the newest cutting-edge materials and fabric that help to create all the information you need to understand your biometrics, from your breathing to your heart rate to all kinds of other information that we think are essential for a great workout and a healthier life," says David Lauren of Ralph Lauren.

High-tech fabrics in the shirt take readings off your body, and then a transmitter shoots them over to your phone or tablet via Bluetooth.

Ralph Lauren is far from the first company to unveil biometric shirts like this. Hexoskin, for one, is already out with ones starting at around $400 apiece. Ralph Lauren is, though, perhaps the first big name in fashion to get behind the trend.

At the U.S. Open, the shirt will be worn by one up-and-coming player, Marcos Giron, but it will also be worn by several of the ball boys and ball girls.

“To see ball boys charging after the ball, standing there with Roger Federer, now you can know their heartbeat, their breathing, their stress levels, and we're really testing it there to really see how it could be applied in real life off the court," David Lauren says.

In fact, Ralph Lauren says it's already looking into ways to integrate the smart fabrics into other clothing, from button-downs to dresses to baby onesies.

The Polo Tech Shirt, in the meantime, is set to go on sale in spring of next year. Its price hasn't yet been set.

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