Thursday, December 18, 2014

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Rings Link to Smartphones for High-Tech Fashion

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TWC News: Rings Link to Smartphones for High-Tech Fashion
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High tech is taking on a whole new approach—high fashion—with rings that link to your smartphone. NY1's Adam Balkin filed the following report.

Eighteen-karat gold plated rings with semi precious stones are hiding something that has nothing to do with how they look.

Ringly rings are jammed with technology, most notably, bluetooth.

“It’s a ring that connects to your phone that will alert you with different vibrations and light based on what notifications you’re getting, so phone calls, text messages, emails, app notifications," says Christina Mercando of Ringly.

It has four vibration patterns and five colors, all of which you can customize through your phone to make as general or specific as you want—from letting you know when any call is coming in to letting you know when your dad is calling.

One of the things that really sets Ringly apart from some many others in the wearable market: at the moment, they care nothing about men, instead focusing 100 percent on women.

“We wanted to step away from the unisex approach which I think a lot of technology companies are taking today and to be honest they sort of tend to skew more male in terms of their designs, so we wanted to come out of the gate with smart jewelry," Mercando says.

The gamble though, hoping large swaths of women will a) like these styles, and b) be will to blend their fashion with technology.

“It’s going too far, you know. We’ve got enough now. We’ve got all sorts of gadgets that we have to log in to and tag in to and I think—jewelry now? It’s a little bit too much. Leave jewelry to do what jewelry is supposed to do: make you look good, not buzz you,” one woman said.

“I don’t know. I guess if I could turn it off, then yeah because I wouldn’t want it to be ringing all the time,” another said.

If you are the style and substance type, Ringly rings are available for pre-order now. The emerald ring is already sold out, but onyx, pink sapphire and rainbow moonstone will run you $145. They ship this fall. ClientIP:,, UserAgent: CCBot/2.0 ( Profile: TWCSAMLSP