Saturday, September 20, 2014

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Mobile Location Services are Changing the Dating Game

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TWC News: Mobile Location Services are Changing the Dating Game
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As we continue our look at dating in the 21st century, dating via your mobile device on the one hand may make things more convenient. Yet, on the other, it may be a bit too convenient. NY1's Adam Balkin filed the following report.

From efficient to horrifying, the reactions typically range on what people think of how mobile technology, with location-based functionality, has transformed dating.

You have apps that find single people near you, apps that comb through social networks for you, apps that try to hook people up for just an hour or two, and some get really specific.

This one, not out yet, will be for linking people up who are about to get on the same airplane.

“A lot of these new services are face deep, literally you often times just look at one picture of someone and choose whether you want to chat with them or not whereas services like eHarmony or Match.com will ask you a lot more questions and actually delve deep so I think if you’re looking for any type of serious dating you’d still use one of those service," says Jeffrey Van Camp of DigitalTrends.com.

Creators of some of these mobile apps—though they may seem a bit scary to some of us—say for them not to take advantage of all the capability that we all carry around with us everyday would almost be unthinkable.

The same folks behind Match.com and OKCupid.com also run the hot mobile dating app of the moment, Tinder.

You sign in with your Facebook account. Then, at its core, it is pretty much a hot or not game. It finds single around you, pops up their pictures, and then, you swipe left to discard them, right to like them, only when two people like each other can they start chatting.

“You actually want to be near the person you’re dating. It’s like why a bar works. At a bar you’re all in the same place you can start talking, strike up a conversation and you get to know each other and that’s really the big advantage of Tinder is if you find someone that you’re a match with you’re likely to be near each other," says CEO Sam Yagan.

The warnings with many of these mobile apps: some really are about quick, physical liaisons, some get you hooked and then try to nickel and dime you with in-app purchases, and if you use one, make sure you can easily get out of the system when you want. Some will keep cycling your profile around long after you may’ve deleted the app.

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