Saturday, December 20, 2014

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New Dolby Products Continue to Improve Image, Sound Quality

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TWC News: New Dolby Products Continue to Improve Image, Sound Quality
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Dolby continues to make entertainment more pleasing with new products that improve sound location and screen vision. NY1 Adam Balkin filed the following report.

How can sound engineers at Dolby possibly make the movies, music and video games we listen to even more realistic?

Two years ago, NY1 told you about the launching of its most current technology called Dolby Atmos, which allows sound designers on movies to, thanks in part to an array of speakers in the theater, put specific sounds anywhere around your head. Well, at a recent demonstration of some technologies Dolby is working on in its labs, it showed us a demo of Atmos-like sound over any headphones.

"Dolby is a master in psycho acoustic algorithms that can place sound by tricking your brain. So in other words, if in the cinema, the sound director decided to put something in the left-hand corner and with height, we're able to recreate that over a headphone," says Emmanuelle DeLorme of Dolby.

Developers say that that capability will likely launch with the next generation of tablets.

Since its inception, Dolby has been working on making your entertainment more pleasing for your ears. It's also now working on making it more pleasing for your eyes with Dolby Vision.

TVs have been stuck with the same brightness for years thanks to standards that were developed for old TV technology. So, Dolby wants to bring more brightness and contrast to your set so that when you have a scene where an object is dark but the sun is bright, you can see both equally well rather than having one washed out.

"There's really three ways to make a better picture. More pixels, which is the 2K, 4K, [Ultra] HD discussion; faster pixels, meaning higher frame rate to get rid of motion blur, and then what we talked about here is better pixels, meaning brighter whites, blacker blacks, brighter colors, more colors," says Patrick Griffis of Dolby.

TVs from Sharp and TCL are likely to ship with Dolby Vision built in as soon as the end of this year. The original content will, have to be reworked, though, in order to be seen in all its glory through Dolby Vision. ClientIP:,, UserAgent: CCBot/2.0 ( Profile: TWCSAMLSP