Wednesday, October 22, 2014

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Google Unveils New Music Streaming Service

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It's always big news when Google announces something new, and Wednesday was no exception, as the tech giant unveiled a new music streaming service to go head to head with popular services like Pandora and Spotify. NY1's Adam Balkin filed the following report.

SAN FRANCISCO - Google is so much a part of so many of our lives that anything new it unveils has instant potential to change the way we do things.

At its annual IO Conference for developers, it unveiled a whole bunch of stuff, from new photo editing tools for Google+ to a new Google Maps that mixes in a bit of Google Earth.

Perhaps most notably, though, Google unveiled a new subscription music streaming service.

"What if we gave you access to millions of tracks from our store in addition to your personal music library, and what if we combined the power of Google to understand what you want to hear and get you right to the music without any hassle, a music service that's about music, and the technology fades to the background?" says Chris Yerga of Google Android. "We built that service, and today, I'm happy to announce Google Play Music: All Access."

So Google is now going head to head with similar services like Pandora and Spotify. How it plans to lure you away from what you're using now: through the power of Google search to help you find what you're looking for and Google recommendations to help you find stuff you might like based on other songs you listen to.

There are also unique features. You know how, with similar apps, you can choose a song or artist and get a virtual radio station built around that song or artist? Well, All Access allows something similar, only it gives you more control over that station.

"If I'm curious about what's coming up, we can swipe to take a little peek ahead, but more importantly, we can tap on the playlist icon and see in detail everything that's coming up and tailor it to our needs. So if there's something there we don't want to hear, swipe it away," Yerga says. "You can also reorder tracks the queue. So this is radio without rules."

Google Play Music: All Access is available now for computers and Android phones and tablets. It starts off as a free 30-day trial and then jumps to $7.99 a month if you sign up by June 30. After that, it'll be $9.99 a month.

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