Saturday, October 25, 2014

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Wired Magazine's Popup Store Filled With Hi-Tech Gifts

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The Wired Magazine's annual popup store is a one-stop shop for the techie in your life who has, or rather who you thought, has everything. NY1's Adam Balkin filed the following report.

It's not often you see scary violins, let alone scary violins under the same roof as a state-of-the-art camping tent, around the corner from air purifiers turned into art. But at Wired Magazine's annual holiday popup store, we've come to expect some of the year's most innovative technologies and designs.

"We're always looking for a mix of one-off art pieces, prototypes, installations, hand-built electronics and commercial products that make great gifts for the holidays," says Noah Norman of the Wired Store.

As usual the store is broken up into categories: stuff for guys, stuff for girls, gamers, hobbyists, those looking to go green, those looking to spend more time in the green of the great outdoors.

"One of our sections is the adventure capitalist section, where we've got all kinds of things for the living-on-the-edge outdoorsman," Norman says. "We've got really advanced ski boots, goggles with heads-up display inside, all the new GoPro cameras, and we have this cell phone called the SpareOne that'll sit in a bag for 15 years waiting for you to need it, and then, when you need it, it's ready to go with 10 hours of talk time and 24 hours of standby time."

There's also more artwork this year than usual, from vases made of dozens of assembled slices of wood to pictures from classic novels that, when you look close enough, are actually made from the words of those classic novels. There's also a high-tech Kohler bathtub, in case you've ever wondered what it's like to take a bath in the middle of a night club.

"That tub has speakers above and below the water," Norman says. "The speakers below the water kind of work on a vibration or tactile level. You can play audio through it, but it also comes with a sampler full of built-in relaxation and, like, energizing, I want to say music, but they're really like sound design pieces

As always, if you're interested in checking out more at the store but can't actually make it to the store, everything can also be found online at www.store.wired.com.

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