Thursday, December 25, 2014


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Toys Really Lighting Up This Holiday Season

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TWC News: Toys Really Lighting Up This Holiday Season
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Wood and plastic may be out this holiday toy season, only to be replaced by light. NY1's Adam Balkin filed the following report.

Apparently, at some point between when I was a kid and now, hot toys went from being primarily made of wood to being primarily made of...light. At least that's what seems to be the case, according to the recent Time to Play Magazine showcase. Even old school toys are adding light. While it doesn't get much more traditional than a bike, for about $20 there's the Fuze Wheel Writer which turns a bike wheel into rolling artwork.

"Works on any bike 20-inches and larger. You pop it in your bike spokes and then as you ride pictures magically appear in your bike wheel, it has 12 different pictures that scroll through," explains John Ardell of Skyrocket Toys.

Traditional building blocks are also starting to illuminate. LiteBrix come in sets you snap together to make super-bright vehicles or buildings. But those lit up elements are designed to also fit in with other sets you already own, to breathe some new life -- or in this case light -- into say, an old Lego creation you have lying around.

"Each set comes with a power pack so you have a power pack you can actually build on your power pack. You can also snap on our bricks which are basic bricks which are compatible with any other system," says Larry Rosen of Cra-Z-Art.

LiteBrix sets range from $20 to around $100.

And finally, you know Crayola from its crayons and markers but now the company is allowing kids to draw and color with light.

Called the Crayola Digital Light Designer it allows kids -- through a pen -- to manipulate, and "draw with" 96 colored LEDs inside a cone.

"Kids are able to draw digitally and get a pixelated effect and then put all their drawings to motion through special effects like color change, rotation, three panel animation," points out Karen Waters of Crayola.

The cost, for any bright young artists out there who may be interested, is around $50. ClientIP:, UserAgent: CCBot/2.0 ( Profile: TWCSAMLSP