Tech giant Apple unveiled two new iPads Tuesday, though that wasn't the only big announcement of the day. NY1's Adam Balkin filed the following report.
No, you are not hearing things. Apple is using a bit of a hybrid name for the iPad it just unveiled: Stealing the air from its MacBook Air line of laptops and applying it, now, for pretty much the same reason, to hammer home just how much thinner and lighter it is than its predecessor.
"You see that the bezel around it is smaller than ever, dramatically. So let's bring the previous generation in next to it so you can see the bezel is 43 percent thinner than the previous version making it more comfortable to hold in your hand," said Phil Schiller of Apple. "When you look at it from the side you see how amazingly thin it is. Again, let's bring in the previous generation that's dramatically thinner just 7.5 millimeters thin that's 20 percent thinner across the entire device."
At just one pound, developers say the iPad Air uses the same processor the new iPhone 5s uses, making it more powerful than its predecessors as well.
The iPad air starts at $499 and will hit shelves November 1.
Apple also unveiled a new more powerful iPad mini with a sharper retina display screen that will start at $399 coming in late November.
For the serious or even casual Apple enthusiasts though, those are just the two big headlining announcements of the day. The tech giant also unveiled new more powerful MacBook Pros starting at $1300, offered up more details on its upcoming, cylindrical Mac Pro desktop due out in December starting at around $3,000.
But some will argue the biggest news of the day had nothing to do with all the hardware announcements, but rather the software announcements. First there was OS X Mavericks, the 10th version of OSX, which developers say will, among other things, help enhance your computer's performance without the need for new hardware.
Updates to iLife were announced, including GarageBand, iMovie, and iPhoto as well as new apps for the Mac like iBooks and and iMaps.
Additionally, there are updates for iWork's Pages, Numbers, and Keynote.
But what makes all those software announcements particularly newsworthy is that they're available immediately and for free to anyone who buys the newest generation or Macs of iOS devices.