A new type of TV is literally reshaping how sets are made by curving them, and the companies producing them hope they are the TV sets of the future. NY1's Adam Balkin filed the following report.
One could be written off as a publicity stunt, but a new Samsung TV is the second curved OLED screen now on sale, following the launch of one from LG.
The curve is designed to reduce glare and make the image pop, but the magic is really thanks to OLED, or O-L-E-D, technology, thin, flexible, super sharp and colorful Organic Light Emitting Diodes.
"This is truly unparalleled picture quality," says Dave Das of Samsung Electronics. "There really is life in every pixel. Thousands of organic, self-emitting individual pixels in the display express true-to-life color, sharper contrast and clearer images compared to conventional TVs."
So does the curve really help make that much of a difference? Are we headed towards a time when all of our TVs will be curved?
"They're making these curved displays to get you more into the picture. So that curvature gives you a little bit of a peripheral vision, so you're sucked more into the experience," says Suzanne Kantra of techlicious.com. "It's going to remain to be seen whether that production process is something that's going to translate to other TV technologies, but it certainly is very impressive.
Incidentally, the OLED technology also allows a feature in Samsung's set called "multiview." Through headsets made specifically for this TV, two people, sitting side by side, can be watching entirely different shows, both in 3-D. Plus, separate audio streams are sent to the speakers in each headset.
Both Samsung's and LG's curved OLEDs are on sale now, and already, a pricing war has begun. LG's launched for around, $15,000, so Samsung countered with theirs for around $9,000.