In an effort to target young people in her "Let's Move" campaign, Michelle Obama is not only the first First Lady to appear in a hip hop video, but she's also behind a new album featuring hip hop artists that will be released free of charge next week on iTunes. NY1's Cheryl Wills filed the following report.
As part of her nationwide "Let's Move" campaign, Michelle Obama is making history as the first First Lady to appear in a hip hop music video.
"It's hard to believe that almost one year ago we launched a nationwide campaign called Let's Move' to help solve the problem of childhood obesity in this country," the First Lady said.
In a collaboration between Partnership for a Healthier America and Hip Hop Public Health, Michelle Obama enlisted legendary rapper and vegetarian Doug E. Fresh to lead the way in making the video "Everybody," which is on YouTube.
"It just became a project of love to help kids become healthy and more health conscious and using the music as the tool," Fresh said.
Doug E. Fresh is joined by other celebrities, such as singer Jordin Sparks, Dr. Oz and other physicians who rap about healthy lifestyles.
"I think kids are getting the message," said Fresh. "When we did the video, they wouldn’t stop dancing."
Dancing is just one way to keep kids in shape.
Studies show that nearly half of all African American children are overweight, and an alarming number of children suffer from high blood pressure and diabetes.
Doug E. Fresh and other entertainers visit schools and use hip hop to teach children how to avoid junk food and exercise, even if it means breakdancing.
Next week, a hip album with the same theme will be available free of charge on iTunes, and all of this is with the blessing of the First Lady, who's been known to do "The Dougie" every now and then.
"She's probably the coolest, flyest first lady of all time," Fresh said.
To learn more about the videos, visit hiphoppublichealth.org or letsmove.gov.