A brand based in Barcelona with a flagship store on 5th Avenue is celebrating 30 years in the fashion business. Jessica Abo filed the following report from Fashion Week.
It was all smiles inside Lincoln Center where models danced down the runway and threw hearts into the crowd to celebrate love is in the air.
“The collection is called Love in the City. And we are dressing women [who are] sophisticated, trended, contemporary and very happy and funny you know, as Desigual is,” said Manel Jadraque, COO of Desigual.
For this line up, Desigual used a brighter pallette than in the past, lots of prints, polka dots and a touch of gold to make your heart melt.
We asked Keri Blair, senior artist at MAC PRO Cosmectics, about what is hot when it comes to nails.
“For Desigual this season we created a gold ambre nail but instead of doing it in a traditional way where we're using polishes, we used a MAC polish in Screaming Bright and then I hand placed pieces of gold leaf, gold copper and a little bit of a burnished orange onto the nail,” said Blair.
“Orange is the New Black” star Jackie Cruz says the design team nailed it.
“I love that it’s different. I love the bright colors, it’s unique. Like every piece looks different for me. I don’t see anybody in New York wearing this kind of stuff so I like to pop,” said Cruz.
“They like to live well. Life is good, as they say. It’s a brand that’s really playful, it’s happy, it’s colorful,” said supermodel Karolina Kurkova.
Based in Barcelona, the 30-old brand is in more than 100 countries and expanding to Asia and South America.
“In Spain it’s a massive brand and across the world, it’s a massive brand. When I’m in Barcelona everyone wears it. On the beach everyone looks really sexy in it, everyone’s just going crazy and it’s a very, it’s a very fun brand,” said singer Siva Kaneswaran.
And since his band sings the hit song “I'm Glad You Came,” I had to ask the obvious.
So can you tell us? Are you glad you came?
“I'm very much glad I came. I get that all the time, it never gets old though,” said Kaneswaran.
So if you decide to ditch your dark hues for Desigual's lighter looks, don't forget your smile is your greatest accessory.