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Super Bowl Boulevard All About Being Big

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TWC News: Super Bowl Boulevard All About Being Big
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As construction continues along Super Bowl Boulevard, NY1 arts and culture reporter Stephanie Simon got an inside look at the largest temporary structure ever built in Times Square and found out why this year, it's all about being big.

If you've ever played sports, you've heard it before: "Go big or go home." Well, the Super Bowl extravaganza sprouting up in the middle of Times Square is all about that all-in attitude.

James Lehner, senior vice president for global events specialists P.R.G., has been overseeing construction of the FOX Sports open air studio and much of the work along Super Bowl Boulevard.

"We were involved in London Olympics, the Pan Am Games in Mexico, we were involved in the Sochi Winter Olympics, and I have to say that this rivals it in terms of the scale of a production, its planning, the amount of work that has to go into it," he says.

Jerry Steinberg of FOX Sports says that because it's New York City, it has to be epic.

"There's never been a cold-weather Super Bowl. There's never been an outdoor stadium Super Bow. There's never been a week of pre-Super Bowl activities that will even match what's going on here," Steinberg says.

Stagehands have been working round-the-clock shifts through the polar vortex and the snow. Lehner says they never fell behind schedule because as far back as a year ago, this was all planned with the cold weather in mind.

"We were saying, 'Look, guys, we're going to be in the snow. We're going to be in the rain. It's going to be 2 degrees,'" he says. "So it would have to be built so men could work with gloves on and they would be able to work in heavy clothing. So the approach on how we built it was totally different than we would for something that we would typically do inside."

When it's complete, Super Bowl Boulevard will stretch from 34th Street to 47th Street. Now that's bringing your A game. ClientIP:, UserAgent: CCBot/2.0 ( Profile: TWCSAMLSP