At Fashion Week, the hustle and bustle of organized chaos reigns, but as NY1's Stephanie Simon found out, occasionally, you find a show where calmer waters prevail.
At Nautica, smooth sailing isn't just part of the motif, it's the mood backstage before the show even starts, as designer Chris Cox and his team get ready to show off spring looks for the modern water man.
This kind of relaxed atmosphere is unheard of at Fashion Week. Maybe it comes from the water theme. Or more likely, it's because this is an all-men's show with less prep.
"Whether you're on a boat or surfing or kayaking or whatever that is, the essence of all the gear elements around that is kind of what we've infused with fashion and technology," Cox says.
How different are the men's shows from the ladies'? Well, it's an hour before the men hit the runway, and hair and makeup is already done. All that's left is a touch up."
"Like, on a woman, we'd go high. On the guy, we go lower, and we're doing that with a darker mineral foundation so we're not looking like bronzer," says lead makeup artist Janessa Pare. "And we're actually just making it look like he's been surfing and a little bit windburned."
Unlike at the women's shows, here, the talk was about keeping that facial hair conditioned and using products correctly.
"You got to get it everywhere if you're going to wear a pomade or dress to your hair instead of just going directly up front, because you see yourself in the mirror, but everybody sees you in that 360," says lead hair stylist Aaron Grenia.
Once the show starts, it's a fleet of high-tech fabrics with fresh clean lines, slightly asymmetrical with a splash of color for the Nautica man.
"For me, he's a guy who's active along the coast, who just loves being in the water," Cox says.
"Dallas" star Josh Henderson made his first Fashion Week appearance and was impressed.
"My character tries to stay fashionable, you know, on the show, I guess in a Texas sort of way," he says. "So we may step up the game in season 3. We'll see."
I guess oil and water do mix.