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Social Media Effort Helps NYC Designers Share Wears

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TWC News: Social Media Effort Helps NYC Designers Share Wears
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New York designers this week are front and center in a social media campaign created to showcase and promote local talent. NY1's Stephanie Simon filed the following report.

What to wear? It's always a tough choice in the morning but WearNewYork Week founders Tim Morehouse and Michael Lavalle say this week it's easy: Support New York based designers by wearing New York labels as often as you can all week long.

"There's so many fantastic designers right here in New York City and so it's a really simple initiative we want people to this morning as you're getting dressed, putting on New York clothing," says Morehouse.

Tim is best known as an Olympic silver medalist in fencing and fashion correspondent. But for this project Tim and Michael want any and all New Yorkers to get involved, not just fashionistas. And prices range from very high end to under $50.

"It's really simple, wear it and share it. Put on your favorite New York City designer, take a photo on Twitter, Instagram, post it on Facebook and let everyone know who your favorite New York City designer is," says Lavalle.

On Monday, NY1 snapped pictures in the heart of the Garment District at the "Only Hearts" showroom. The company was founded by Helena Stuart back in 1978 and operates today with the help of daughter Kaya.

"It started really as intimate apparel but at that time I was wearing the intimate apparel out and then I came up with the concept of inner-outer wear and it just evolved. It's soft dressing, it's provocative but it's not over the top...it's flattering, it's comfortable," says Helena Stuart.

And behind the showroom is the sewing room, because like many of the New York based labels "Only Hearts" doesn't just design here it manufactures here as well.

"I think people should understand a lot about the way a garment is produced. And you really should check labels and see where things are made. It says a lot about the origin of the product," says Kaya Stuart.

WearNewYork Week ends Saturday.

To learn more about the campaign, visit wearnewyork.com.

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