With holiday season upon us for many it's a mad dash for the perfect party outfit, but instead of just finding the right look, why not also check out the label? A growing number of New York's fashion elite are promoting "Made in USA" and "Made in New York" fashions. NY1's Stephanie Simon filed the following report.
Once upon a time, 70 percent of women's fashions worn in the US were made in New York City. There's been a dramatic decline over the last 50 years, but now, New York's fashion industry has a new fairy godmother, Claudine DeSola, founder of Caravan Stylist Studio.
"We do feel like New York is the fashion capital of the world, so we want to promote New York-made designers," DeSola said.
So, celebs come to Caravan to get carpet ready in NYC-made styles. Yes, even in the fairytale world of fashion, TV witches like Grimm's Claire Coffee need some style assistance. It's a win win for the designers because when a star wears your look, it's good buzz.
"If the actors and actresses on television are wearing this stuff, you kind of feel like 'Oh, I see how this person wears,'" Coffee said. "I mean, I get inspiration from watching people"
Even Made in New Jersey's Toni Trucks is wearing Made in New York, one of many stars who have been dressed at Caravan since it opened one year ago. The service is completely free, and top designers are represented, including Yeohlee, Nanette Lepore and the SYN label, inspired by Cinderella.
"It's a fairy tale, but it's a modern-day fairy tale," said Susan Domeo, the president of SYN. "So basically, my partners and I, we're the girls who put sin in Cinderella."
For the modern-day Cinderella, there is, of course, the contemporary glass slipper, because at Caravan Stylist Studio, they really do it all: shoes, hair, makeup, even accessories, including adjustable "Michelle Vale Made in New York" handbags.
"We're a fashion capital, and there should be a cache to Made in New York," said Michelle Vale.
The folks at the nonprofit "Save the Garment Center" agree.
"We do need manufacturing jobs," said Erica Wolf, the executive director of Save the Garment Center. "We need them because they're great middle-class jobs and they also enable creativity and innovation that we can't afford to lose in this country.
Caravan has just expanded with a new online jewelry store with OpenSky, promoting handpicked NYC-made jewelry so anyone, not just celebrities, can have help getting ready for the ball.