There are hundreds of shows in the works for New York Fashion Week, kicking off February 7, and one of the first to show will be a husband and wife team who don't mind a bit of embellishment. NY1's Stephanie Simon filed the following report.
From the neckline to the hemline to the bottom line, husband and wife design team Sachin and Babi Ahluwalia must scrutinize every element of their new collection before its debut at Fashion Week.
At their Midtown studio, the designers and their creative team discuss every element of the 25 looks that will go down the runway.
Sachin and Babi met as students at FIT and began their careers doing high-end textiles and embroideries for big name designers like Oscar de la Renta and Carolina Herrara. But three years ago, they decided it was time to fulfil their own creative vision as well with their own Sachin + Babi line.
Carly Rae Jepsen wore S+B on New Years Eve, and Beyonce sported their studded jacket in a Pepsi ad.
Despite the success, in this industry you're only as good as your last collection.
"Last season she was blonde and dusty, and it was a little bit of nomadic spirit. Now, it's a little bit more tougher, more sporty, more slick," Babi Ahluwalia says. "So from now on, the pressure kicks in, but this anxiety, I think, feeds a lot of your creative juices."
From sequins to the sequence of looks, when it comes to fashion week, nothing can be left to chance.
"From hair and makeup to the color of the nail polish," Sachin Ahluwalia says.
Putting on a show for Fashion Week can cost upwards of $100,000, but it's a necessary cost because while social media and the Internet can help promote your brand, Fashion Week is still the time to shine.
"It's a huge platform," Sachin Ahluwalia says. "For the amount of visibility we get, it almost becomes essential."
After their show on February 7 at The Dream Hotel, they give themselves about five days, and then they start on the next Sachin + Babi Line.