A new round of ads by the city's health department is targeting "healthy sounding" drinks that are actually filled with sugar.
Energy drinks, sweet teas and sports drinks are the focus of the new subway ads.
The messages will tell New Yorkers that sometimes a healthy sounding drink -- like lemonade -- can contain more sugar than soda.
New data from a city health survey shows nine of the 10 neighborhoods with the highest obesity rates also consumed the most sugary drinks.
The ads are part of the "Pouring on the Pounds" campaign.