MTA Helps Launch Campaign To Help Second Avenue Businesses
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The Metropolitan Transportation Authority is lending a helping hand to businesses hit hard by the Second Avenue subway project in the Upper East Side.
Members of MTA Capital Construction and the Manhattan Chamber of Commerce announced the launch of an initiative called "Shop Second Avenue, It's Worth It."
Officials unveiled a new “model block” concept along Second Avenue between 92nd and 93rd Streets.
Fence wrappings will advertise area businesses and hopefully customers will follow suit.
"Last month, in our latest survey, we found 30 empty storefronts, but we still have 370 storefronts that are looking for customers. They need our support," said Jeffrey Bernstein of the Manhattan Chamber of Commerce.
"In order for us to be good neighbors, given the fact we are going to be here for a long, long time, we, in effect, needed to understand firsthand what are the issues that merchants are facing and how we can improve that," said President Michael Horodniceanu of the MTA Capital Construction Co.
To drive the point home, the MTA will also sell MetroCards along the Lexington Avenue subway lines beginning in April.