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Those scanning the ‘help-wanted ads’ should be cautious, says one employment expert.

“The help wanted ad never tells the whole story of the job,” says employment expert Alison Craig.

Craig, author of the book “Hello Job,” believes the wanted ad is just an invitation. To understand a company’s corporate culture, you must not just visit, but practically move into its website.

“The website will tell you what they are really looking for, somebody laid back or somebody really, really aggressive,” she says. “You'll see it in the clothes and mannerism of the employees they show.”

Craig says the way the company describes itself can often be the same thing it is looking for in future employees.

“They present themselves as traditional, reliable – that is exactly what they want from you,” says Craig. “You got to go in and show you are a steady Eddy.”

A different company offering a very similar job might have another approach.

“They want energetic, and someone who can excel quickly, that translates into hard working,” she says.

Craig says an additional reason to spend time online with the company has to do with the increasingly popular practice of including a career section on the web page.

“They will tell you how to set up an interview, what to wear, how to act, dress,” says Craig. “It’s usually all there.”

She says blanketing resume submissions to hundreds of companies is a waste of time.

“You have to treat each one different, because each one is different,” says Craig.

In her experience, getting the job comes down to one thing – research.

“I work with hundreds of people a month who don’t do enough research,” she says. “When they finally really want the job and research it correctly, they get hired.”