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11/19/2008 06:34 PM

BlackBerry Storm Attempts To Cloud iPhone Envy

By: Adam Balkin

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Could the BlackBerry Storm help cloud iPhone or Google phone envy?

The big difference between BlackBerry's first touch-screen phone and the other touch phones out there is that the Storm's screen is essentially one giant button. That means as you type you actually push the screen down a bit, giving you a similar type of clicking sensation you get from pushing real buttons on a standard BlackBerry.

"There are certain people that wanted that trendy device but didn't want to give up the security and the email capabilities of a BlackBerry," says David Samberg of Verizon Wireless. "So now they get that full-screen touch screen and adding that click it makes it much more accurate."

"The buttons are highlighted as you move around, so you know when you're on the T; it won't print the T until you actually press the screen," adds Samberg. "It gets rid of a lot of the mistakes you'd make. It also has spell check as you go along to help you."

The device also has all the non-business features not typically at the forefront of other BlackBerries, like a high-quality media player, a three mega-pixel still camera, a video camera, and GPS for navigation with traffic information, to name a few.

So what will it take for business people and everyday consumers to consider the Storm over an iPhone?

"People are going to look at three critical things, I think," says Sascha Segan of PC Magazine. "Number one is that click screen. It's a touch screen, but it clicks, how is it? How does it work? Number two is going to be the browser. The iPhone's web browser is great. Can this web browser measure up?"

"Finally, it's the media player," continues Segan. "Is the BlackBerry's media player and syncing with PCs and Macs going to work smoothly enough for people to throw out their iPods?"

Since many analysts will probably say a big part of what will probably make or break this device is that touch screen, NY1 decided to put it in the hands of some everyday people to see what they think.

For the most part, BlackBerry users who are used to touching actual buttons liked the added feedback, whereas iPhone users, now used to gently touching their screens, may not be too fond of the extra effort it takes to make this work.

"I get that it clicks, but the whole screen clicks, it's not like it's a single button," said iPhone user Rob Mitchell. "It's a cheap trick. I think it's a mistake."

"I like how it clicks," said Max Siegal, a BlackBerry user. "It really feels like you're tapping the buttons, which is important because that's what the iPhone doesn't have."

"It feels like a BlackBerry," said BlackBerry user Elana Borst. "That is a big concern because all I do is email all the time, all day. It's really cool."

The Storm, which right now works only on the Verizon Wireless network, is on sale this week.

After a $50 rebate, it'll cost you $200 with a two-year service contract.